When it rains, it pours.

Weather Channels newest idea to promote their android app gave commuters a run for their money. A Bus Shelter was rigged with sprinklers and cameras to catch people when they least expected it. Right when an actor looks at his phone his new Weather Channel app tells him it will start raining at 12:15 and right as he pops open his Weather Channel umbrella it begins to pour in the bus shelter. As everyone else gets soaked the only man with the app stays dry. This promotional stunt was created by the ad agency Iris, and a captivating new commercial was produced! 

http://www.adweek.com/adfreak/weather-channel-soaks-people-bus-shelters-real-dick-move-147596