I think that Volkswagen has a perfect mix of comedy and reality in their latest safety spot. They play on the classic "my life flashed before my eyes" bit but added the comedy by only having three memories for the baby to reflect on. Their target audience was younger couples who have felt the fear of having their newborn in the car for the first time. Volkswagen did a wonderful job of stressing the importance of safety without scaring the crap out their viewers.
I think this was a great idea for an advertisement. It combines humor while still getting across the importance of safety. It is important for companies not to scare their audiences too much, and Volkswagen executed this advertisement perfectly. I definitely think it will appeal to younger couples with newborns.
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