Campaign for Real Beauty

I have ALWAYS been a fan of Dove's real beauty campaign, but this is one of the better commercials they have done. Dove hired a criminal sketch artist to draw two pictures of random women, one from a description they made themselves and the other from a strangers description. The unavoidable differences made the women realize just how harshly they had been judging themselves. Dove has uploaded this video and pictures of all the sketches to their website. I love this campaign because Dove draws attention to themselves by empowering others. The commercial is not gimmicky or plastered with the Dove logo. It almost seems as if promoting their product is not the primary goal. This sense of compassion towards their consumer is so unique and I have not seen another company master it quite like Dove.

Are you eating art?

 Kit Kat hired illustrator Mike Watt to memorialize their limited addition white chocolate Kit Kat. The designer was hired to melt down the last 50 white kit kats in circulation and use them to create a work of art. The company has created a facebook page dedicated to "The Final Fifty" in order to promote and share this creative endeavor. I am really impressed with this campaign. I think that the company stepped outside their expected boundaries and really added something new to the candy market! Also there is a huge draw to their facebook page to see the art, and in turn everything else they post!

It's all in the package

          Diet pepsi released a whole new package and their director of marketing believes it to be a big step for the company. The brand joined the HGTV design star Vern Yip to design a classic new can that the believe exudes " confidence, vibrancy, positivity, energy and strength." The campaign mostly targets women and is believed to be an eye catching component that will have the cans flying of the shelf. 
          Director of marketing Amy Spiridakis released their future plans and target market by saying "It's targeted at females who love home design. It's not so pinpointed around a demo but more a mindset that focuses on enjoying being around others. The home is their anchor point. In May, Target will actually run an exclusive program where consumers who buy Diet Pepsi will get a set of six coasters that have the Vern Yip design printed on them."
     I believe this partnership will be a big draw for women who are more drawn to pretty packaging. Also with a big HGTV name they will definitely be getting some attention. I can't wait to pick up a can myself!