Tuesday, April 16, 2013
Are you eating art?
Kit Kat hired illustrator Mike Watt to memorialize their limited addition white chocolate Kit Kat. The designer was hired to melt down the last 50 white kit kats in circulation and use them to create a work of art. The company has created a facebook page dedicated to "The Final Fifty" in order to promote and share this creative endeavor. I am really impressed with this campaign. I think that the company stepped outside their expected boundaries and really added something new to the candy market! Also there is a huge draw to their facebook page to see the art, and in turn everything else they post!
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I read something about this too and I agree it's a really cool idea that no one had done before. For a while I thought Kit Kat had lost a lot of it's popularity in the ad world to Reese's and M&Ms but I think this might be the start of their come back. It's amazing what you can do with a few melted Kit Kats!
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