Friday, April 19, 2013

Campaign for Real Beauty

I have ALWAYS been a fan of Dove's real beauty campaign, but this is one of the better commercials they have done. Dove hired a criminal sketch artist to draw two pictures of random women, one from a description they made themselves and the other from a strangers description. The unavoidable differences made the women realize just how harshly they had been judging themselves. Dove has uploaded this video and pictures of all the sketches to their website. I love this campaign because Dove draws attention to themselves by empowering others. The commercial is not gimmicky or plastered with the Dove logo. It almost seems as if promoting their product is not the primary goal. This sense of compassion towards their consumer is so unique and I have not seen another company master it quite like Dove.



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