Gatorade Changing it's Prime Time

Due to a change in leadership, Brett O'Brien replaced Sarah Robb O'Hagan last year as Gatorade's president, Gatorade has also changed its prime time for new advertisement. The company has been known to ring in the new year with a creative new line of advertisements, but this year the company has moved in a different direction. They will break their first of two new campaigns on March 27th, and will also feature a promotion for their 3-year old product  G Series line. The reason for their change is to wait until closer to the brand's peak season of athletics over the summer. The brand has also decided to invest in making a stronger presence in locker rooms and sideline programs to boost their visibility at summer camps and year round competitions. It will definitely be interesting to see if these timing changes will make a difference in sales!