Planning for back to school before school has even ended? Seems crazy to me but according to big-box retailers thats exactly what toy companies are going to need to do to earn a spot on their shelves. Advertising in the 1 billion dollar kids industry has it's challenges as far as restrictions, but this is a new one. This back to school season advertisers are going to need to put in the work before companies like walmart offer their product to customers. "You have to prove that you're going to support the product and push it to consumers," explained one kids market buyer. Its not just the back to school season, but there are already warnings of losing coveted holiday season positions. I'm interested to see which brands step up, and how advertisers will prove their products worth.
I think this is very interesting. I remember as a little kid back-to-school shopping was one of my favorite things to do before school started. I always wanted the perfect backpack and the supplies to go with it. Since being a little kid I can only imagine that the industry has gotten bigger. It makes sense that now retailers are already planning for the next back-to-school season.
ReplyDeleteI think this is really interesting too, i feel like each year back to school sales start earlier and earlier and to be honest it's getting a little ridiculous. Let us enjoy summer please! It a really big market though and to make the profit you want to have to catch eyes early, but don't you think july is a little early to advertise?
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