World's Fastest Agency?

        It sounds like an infomercial, but in just three easy steps your company could have a new marketing strategy. Just last week WFA (world's fastest agency) entered the game and creator, Floyd Hayes, says he's all about getting things done faster. This new agency works purely through twitter, connecting with their clients through direct messages. His directions for service are as follows... 

• Step 1: Deposit one-time agency fee $999 via PayPal

• Step 2: Send the brief via twitter Direct Message to @fastestagency

• Step 3: Within 24 hours, clients receive the creative pitch via Twitter direct message

      Hayes has been quoted as saying "Clients can say goodbye to 100-page PowerPoint decks, meetings, weeks of fee negotiation, countless emails, more meetings, lunch, meetings, scope of work to-ing and fro-ing, meetings, more emails, Q&A sessions, tissue meetings, inaudible conference call, pitch, feedback, feedback on the feedback, re-briefing, re-pitching, another meeting, more feedback, focus groups, another meeting, more emails." Is that really a good thing? Hayes has to prove himself to the market but apparently this new agency has already gotten attention from Mini Cooper, Levi's, Unilever, and HSBC. The question now is this really the advertising agency of the future?