Old Spice has taken a new approach in marketing it's Old Spice Wild Collection. They have added a new face to the product, Mr. Wolfdog, in hopes to create a memorable ad. Following in the footsteps of companies like the Geico lizard and the Taco Bell Chihuahua might have its advantages for the product. I think that the company has definitely set up Mr.Wolfdog to be a prominent part of future advertisements, and a recognizable face in the advertising world.
Their new campaign pokes fun at the advertising world while still getting the message across. They have encompassed an effective humorous tone that will encourage viewers to follow Mr.Wolfdog on twitter. This humor is a very critical part of the ad. Viewers are more likely to follow Mr.Wolfdog on twitter than just a page promoting the product. I think that Old Spice has absolutely taken the first step in setting up a memorable campaign for their Wild Collection.
I have always loved the Old Spice adds, especially for their humor. I like the fact the Old Spice is trying something different and new. I'm excited to see where they will take this new idea. I think introducing a new mascot is a great way to move into a new marketing strategy. As long as they keep up the humor, I am sure Old Spice will continue to do well in the advertising world.
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